Company News

Benefit Generates Full Lips Online and In Real Life

To mark launch of They're Real! Double the Lip liner/lipstick-in-one, consumers can create online videos.

Author Image

By: Christine Esposito

Editor-in-Chief

To accompany the launch of the brand’s new They're Real! Double the Lip, Benefit's Real Full Lips video generator will create custom videos featuring animated lips in eight shades of the liner + lipstick in one. Each video is customizable in 15 unique languages and 17 distinct accents. The lip generator also makes it easy for users to download their video and share it on social media using the hashtag #getREALlips Benefit created the generator as a way for customers to use the video...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters